Manager of Demand Generation

Manager of Demand Generation

Are you a highly ambitious individual wanting to flex your creative and analytical muscles? Does seeing an influx of inbound leads excite you? Do you want to help build out a world-class demand gen team? Are you ready to take your career to the next level? If so, E2log has the job for you! We are seeking a Demand Generation Manager to oversee the strategy, execution, and optimization of our global demand generation efforts.

We are looking for a true team player who has previously developed creative, standout 360-degree campaigns, continuously hit and exceeded inbound marketing goals (MQLs, SQLs, etc.) and managed talent. The supply chain industry is booming, and our logistics orchestration platform is a perfect fit for shippers trying to automate the logistics process and save money.

Responsibilities

  • Develop, implement, and own E2log’s first ever account-based marketing (ABM) program.
  • You are someone who lives/eats/breathes creating programs that bring qualified leads into the funnel.
  • Create nurture programs to move leads through the funnel to a sales-ready state.
  • Stylistically, you are someone who has a strong sense of urgency, is data-driven, and has a strong bias towards results.  A go-getter who takes the initiative.
  • Work closely with our BDR team to optimize inbound lead generation efforts through campaign execution and lead generation follow-up.
  • Make data-driven decisions to optimize campaigns and audience journeys while exceeding KPIs.
  • Work alongside our sales and customer support teams to ensure all customer touchpoints and activity are being captured in our CRM and Marketing Automation systems.

Requirements

  • 5+ years of experience in digital marketing OR demand generation OR inbound marketing
  • Experience managing paid media channels (Display, SEM, Social) – you will be the owner of them all, so the more comfortable you are, the better!
  • Excellent communicator – this role has a lot of visibility with both Marketing and Sales leadership
  • HubSpot experience required, we are metrics driven!
  • B2B experience required

About e2log

Welcome to the future:

e2log shifts the power dynamic from logistics providers back to where it belongs, the shipper. A true international enterprise level logistics orchestration system. E2log digitalizes the end-to-end logistics process, delivering visibility, transparency, agility, control, resilience, and cost savings. Our SaaS platform is easy to use. We remove all manual processes and systems, replacing the archaic with true advanced automation.