“I come from the business. I’m not a tech guy. Our tagline is ‘Simplify oversize.’ […] Tech-wise, [digitization] is doable, but the biggest challenge is the mindset of the industry and the lack of people’s willingness to change […] the traditional insistence [of relationships]. [Traditional relationship emphasis] is just an excuse to avoid digitization. The real problem is a lack of structure and transparency into siloed data. […] Relationships compensate for inefficiency.”

Our CEO, Adolph Colaco, discusses change resistance in the project logistics space with JOC.


When it comes to project cargo, some argue the idiosyncratic nature of the sector necessitates personal relationships and, as such, make it impossible to truly digitize and automate via technology. Others argue this is an out-of-date — perhaps even slightly self-serving — narrative and that project transportation is as ripe for modernization as landline telephones or printed newspapers were 30 years ago.

As with most things, however, the truth likely lies somewhere in between. Indeed, many experienced project cargo veterans say the sector is first and foremost about savvy relationship management, but that having the right technology behind those processes can make all the difference.

There are many “soft spots” in project logistics, where the complexity of operations makes them near-impossible to digitize, let alone automate. There are countless ways that cargo owners configure requests for quotes (RFQs) for project transport, for example. Some RFQs spell out every detail, while others might only give a bare-bones description of a project’s scope and the cargo involved.

There are also myriad ways in which prospective service providers can respond. Their bids could be as large as a phone book, or as small as a few paragraphs, with little uniformity across companies and activities. Contracting also varies widely. Once contracts are signed and transport operations are under way, there is a deluge of communications, documentation, certifications, permits, and reports that all must be mastered and managed.

Read more of the article on JOC.com
Author: Janet Nodar, Senior Editor, Breakbulk and Heavy Lift | Sep 11, 2019 | joc.com

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